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Senior Business Analyst - IT

IT/Software
The Walt Disney Company | Star
Mumbai, Maharashtra.
2-5 years of work experience
Mumbai, Maharashtra [MH]
Company Details
Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.
Job Details
Description
Senior Business Analyst - CSI:
JOB DESCRIPTION:

CONTEXT We’re rapidly moving into a world defined by big data. Technology is changing the world of entertainment. Audiences are not just spectators but opinion builders. Digital space buzzes with millions of conversations reflecting the changing behaviors, hopes, fears, anxieties, aspirations.  Our viewers talk about our content, product, platform, stories, characters. These conversations are treasure trove of rich consumer insights. These insights supplemented with other sources of information- viewership, consumption, secondary, primary together is the key to unlock the future. So, if you’re passionate about business strategy, enjoy problem solving, undeterred by complexity and have an analytical bent of mind, you want to be a part of the CSI practice.

 

KEY RESPONSIBILITIES

  •  Data Analytics: Develop in-depth understanding of consumer and content using social listening tools, platforms, viewership & consumption data
  • Consumer Strategy: Work with vast quantities of unstructured data, apply analytical lens and unearth relevant insights and recommendations to solve business problems for India and global markets
  • Content Curation: Analyze, identify, and apply evolving trends across categories, competition, and consumers to shape content for Asianet, Star Sports, D+HS and relevant global network channels
  • Brand Protection: Identification and analysis of threat to business, leadership, and network channels to ensure timely escalation and intervention
  • Develop capability and projects that allow for the practice to remain future ready
  • Develop queries and dashboards across tools to collate and distill insights, monitor crisis, and stay connected with the consumers
  • Collaborate with senior stakeholders and service BUs with high integrity and discipline
PERFORMANCE MEASURES
  • Business Impact: Providing insights & strategic intelligence that enable business growth
  • Innovation: Develop novel systems to enable data led decision making efficiently
  • Brand Protection
QUALIFICATION

• PG from reputed institutes

 

KNOWLEDGE AND SKILLS

  • 2-5 years of work experience
  • Excellent command over Malayalam language (Both verbal and written) and Malayali culture, its people and region
  • A strong understanding of the digital and social media landscape and key platforms is required.
  • Training for using various tools will be provided. Post that the candidate will be expected to work hands on with the tools culling insights from conversations besides other data sources.
  • Exposure to data analytics is essential
  • Working knowledge of basic regression techniques and their implementation on R/Python is desirable
  • Experience in brand marketing, agency roles with exposure to consumer insight mining will be helpful
  • Experience in social listening will be an advantage
  • Ability to present data in formats useful to line/business is desired
  • High personal impact and exceptional written and oral communication skills. Articulating the stories that lie within the data is a key facet of this role.
  • Affinity for entertainment, either creating or viewing, is an advantage.
Qualification PG from reputed institutes
Salary As per Norms
Employment Type Full-Time